Case studies

What changes when agents can reach the real systems.

Representative examples from MarTech, AdTech, and internal platform work. Names are generalized where needed, but the operating patterns are the point.

Problem

Useful operational data was spread across internal services, warehouses, and ad systems. Agents could assist with work, but not safely reach the facts needed to complete it.

Build

We defined reusable MCP server patterns for tool schemas, scoped auth, logging, and release workflows, then implemented the first wave of production connectors.

Result

Teams moved from manual lookup and pasted reports to agent-assisted workflows with traceable data access and a codebase their engineers could extend.

Representative work

Three places MCP starts paying rent.

These are the patterns we keep seeing across teams that have real data, real compliance needs, and real pressure to move.

MarTech platform

CDP segments reachable from Claude in two weeks.

Marketing and lifecycle teams could ask about audience definitions, overlap, and activation readiness without pulling engineering into every lookup.

2wpilot 4tools
AdTech SaaS

DSP and warehouse data behind one governed MCP surface.

Optimization agents could inspect spend, pacing, and creative performance from trusted sources instead of copied spreadsheet exports.

3systems 1auth path
Internal ops

Creative and campaign workflows with an audit trail.

Briefs, asset metadata, campaign status, and review steps became available to agents without bypassing the team's existing approvals.

5teams 30dhandoff
What we protect

Every case study has the same hidden work.

Permission boundaries, observability, eval fixtures, runbooks, and readable code. The visible output is an agent doing something useful. The durable value is your team knowing exactly how it works.

handoff / checklist.md
 typed tool schemas
 per-user scoped auth
 audit logging
 eval scenarios
 deployment docs
 owner handoff
Your turn

Want the next case study to be yours?

Bring the systems agents need to reach and the constraints they need to respect. We will tell you what is worth building first.